Ben Randall, Brandalised Productions - 2024

Having worked with Ben through my volunteer role at The Stables Theatre and on some other social media packages, I was extremely pleased when he asked if I could help publicise his new play 'Bard Times', with a brief, targeted social media campaign in the two-week lead-up to its debut.

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The campaign reached between 1k to 2.4k plays per post. I thoroughly enjoyed creating and designing four unique slides for eight posts, incorporating music and text to build a simple, engaging social media package.​​

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My brief: To use the title text and the cream and red colour scheme from the flyer. Here’s how I approached it:

• Read the play to get a feel for the story and themes.

• Attended a meeting to discuss campaign goals.

• Collaborated with the writer for insights and approval.

• Designed individual slides and wrote captions in Canva.

• Scheduled eight posts across two weeks leading up to opening night.

• Shared posts in relevant local and regional Facebook groups.

• Offered flexibility by adding extra posts to highlight press coverage as it emerged.

Planning Ahead: This campaign structure is ideal for productions going on tour. The social media posts can easily be adapted for each new venue and set of performance dates, providing a consistent brand presence with ready-to-share slides. Captions can be updated for each location, and there’s even room to add a slide featuring audience reviews and comments!